Renee Richardson Gosline


Renee Richardson Gosline

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Renée Richardson Gosline is a Senior Lecturer in the Management Science group at the MIT Sloan School of Management and the head of the Human-First AI Group at MIT's Initiative on The Digital Economy.

She is a 2020 honoree on the Thinkers50 Radar List of thinkers who are “putting a dent in the universe,” and has been named one of the World’s Top 40 Professors under 40 by Poets and Quants. Gosline is an expert on the intersection between behavioral science and technology, and the implications for cognitive bias in human decision-making. She is currently completing a book on how we can be smarter in our use of friction to improve decision-making and share value. 

Renée’s most recent research examines how social structure and technology intersect to affect performance and judgment, as discussed in her 2022 SXSW featured talk, "In Praise of Friction." She has also pioneered an acclaimed Executive Education course called "Breakthrough CX," which examines the nexus of Behavioral Economics, AI, and Market Stratgey.

Her academic projects have examined: how cognitive style predicts preference for AI versus human input; the interaction of brand status and placebo effects in performance; how consumers determine “real” from “fake” products; the circumstances under which customers perceive value in platforms; and the effects of storytelling in social media on trust and persuasion. In order to address these issues rigorously, Gosline employs experimental methodology, both in the field and the laboratory. 

Renée enjoys collaborating with firms on CX, Digital Media Strategy, and Leadership. Prior to academia, she was a marketing practitioner at LVMH Moet Hennessy and Leo Burnett.

Renée conducted her Undergraduate, Master’s, and Doctoral education at Harvard University.


"People's Perceptions (and Bias) Toward Creative Content Generated by Ai (ChatGPT-4), Human Experts, and Human-AI Collaboration."

Zhang, Yunhao, and Gosline, Renée, MIT Sloan Working Paper 6908-23. Cambridge, MA: MIT Sloan School of Management, May 2023.

"Understanding Algorithm Aversion: When Do People Abandon AI After Seeing It Err?"

Zhang Yunhao, Renée Richardson Gosline, MIT Sloan Working Paper 6846-22. Cambridge, MA: MIT Sloan School of Management, December 2022.

"Why AI Customer Journeys Need More Friction."

Gosline, Renée Richardson. Harvard Business Review, June 9, 2022.

"SXSW: In Praise of Friction."

Gosline, Renée Richardson. SXSW, May 2022.

"How Business Schools Can Help Corporate America Fight Racism."

Norris I. Bruce, Keisha M. Cutright, Renée Richardson Gosline, Jacquelyn S. Thomas, and Tiffany Barnett White. Harvard Business Review, November 25, 2020.

"Reversing the Placebo: Performance-Branded Experiences Can Undermine Consumer Performance."

Banker, Sachin, Renée Richardson Gosline, and Jeffrey K. Lee. Journal of Consumer Psychology Vol. 30, No. 1 (2020): 140-148. SSRN.

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Executive Education

Executive Education Course

Breakthrough Customer Experience (CX) Strategy

Digital transformation has revolutionized the way that humans behave and make decisions. This has greatly impacted competitive strategy – loyalty can be created and destroyed by customer experience. What do these shifts mean for customer experience (CX) strategy? This new customer experience course uniquely applies a behavioral science foundation to help you develop breakthrough digital customer experience CX for your brand that resonates in this highly digitized world.

  • Oct 25-27, 2023
  • Dec 13-15, 2023
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